Late 2013, we started a discussion with 100 female professionals - though strangers, we were banded in our frustrations over the available work bags (or lack there of) for women. The pain-points were unanimous: "too bulky", "too masculine", "black hole - not enough pockets", etc. So we went to work to address the need for a bag that was equally beautiful and highly useful.
What resulted from nine months of R&D was our Everest tote. Now, a year in and many conversations with customers later, we've made key updates to the classic tote to make it even better.
The Everest tote has shed nearly a full pound. Less weight is a big win for our shoulders.
Though we chose sage green to convey the eco-friendly nature of the lining (the largest material used for the bag), we discovered our new color, 'coffee cream' hit a sweet spot with people. Same quality, now in a timeless color.
There's something about a little twinkle. We've brought back our gold foil logo so that you can clearly see that our bag is made in the U.S.A. Fair wage and respectable working conditions is our standard, not a bonus.
The Everest tote was made specifically for people who carry a 15" laptop along with loads of daily essentials. Many requests and tests later, the Midi tote was launched for the majority that carry a 13" laptop and want something more compact to carry everyday. The Midi tote is now available in the classic black and chic gray.
We hope you love the updates we've made. If you have questions, reach us at firstname.lastname@example.org.